
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Exit Preparation Timeline: Building Enterprise Value Before Going to Market
The gap between running well and selling well costs founders millions. While strong operations create confidence, sophisticated buyers evaluate transferability through systematic preparation spanning years, not months. Understanding the 36-24-12 month preparation timeline transforms good businesses into premium acquisitions before ever going to market.
Why Repeatability Commands Premium Valuations
One business jumped from 18% to 25% EBITDA margins by cutting services from seven to two, then sold for 6.5x. Learn the exact repeatability tests that predict valuations, where your systemization stands, and a 90-day plan to transform your operations.