
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Why Service Complexity Destroys Enterprise Value
Every additional service line introduces exponential complexity that erodes margins and destroys value. The evidence is clear: focused service businesses command 1-2x EBITDA premiums over complex competitors. Understanding why—and how to systematically simplify—separates scalable enterprises from lifestyle businesses.
Your P&L Looks Fine—But the Field Is Bleeding Margin
Your financials might look strong—but margin erosion starts in the field. Learn how to track job-level profitability, control operational complexity, and protect enterprise value.