The Grey Brief

Insights to help business owners scale smarter, plan better, and navigate strategic transitions.

Growth Execution Shivam Shirolawala Growth Execution Shivam Shirolawala

Why Service Complexity Destroys Enterprise Value

Every additional service line introduces exponential complexity that erodes margins and destroys value. The evidence is clear: focused service businesses command 1-2x EBITDA premiums over complex competitors. Understanding why—and how to systematically simplify—separates scalable enterprises from lifestyle businesses.

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