Insights & Analysis

The Grey Brief

Institutional perspective on origination, founder psychology, and strategic transitions.

Deal Sourcing Shivam Shirolawala Deal Sourcing Shivam Shirolawala

Structural Risk in AI-Driven Origination: The Plausible List Problem

AI-powered market mapping has reshaped buy-side origination, but the integrity of the target universe is increasingly in question. Classification systems built on large language models create plausible lists that appear comprehensive yet exclude companies investors never realize were missed. This article examines the structural risks embedded in AI-driven sourcing infrastructure and why coverage accuracy, not speed, determines mandate outcomes.

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