Most investors judge buy-side partners on list size or meeting counts. Those metrics matter, but they don’t guarantee outcomes. The firms that stand out build the real investable universe, validate companies with revenue signals, prepare founder-first calls, and put senior voices on the line.

Grey Fox's origination engine was built around creating sophistication across the entire sourcing function—with the cold call as a critical foundation. While most PE firms treat founder conversations as volume activities, generating 5% response rates, we approach each call as a defining moment. Our sector-focused methodology transforms sourcing from interruption into strategic dialogue, achieving 20%+ response rates through preparation and sector expertise.

Leading PE firms rushed to build direct sourcing capabilities. They hired similar talent, bought identical data, and deployed comparable strategies. The result? They now sound indistinguishable to the founders they're trying to reach.