
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Operational Visibility: The Five Metrics That Separate Scalable Operations from Reactive Management
The gap between tracking revenue and understanding field operations costs millions at exit. While founders monitor financial performance, the operational dynamics driving these outcomes often remain invisible. Five weekly metrics create the visibility that transforms reactive management into scalable operations, commanding 1-2x EBITDA premiums from sophisticated buyers.
The Buyability Gap: Why Strong Performance Doesn't Equal Transferable Value
Some founders get term sheets; others get polite rejections after diligence. Both had strong financials. The difference? Buyers don't evaluate current performance—they underwrite future transferability. Understanding this buyability gap transforms good businesses into premium acquisitions.
Operational Value Leaks: Seven Hidden Drags on Service Business Valuations
Value doesn't disappear in dramatic failures—it leaks through seven operational inefficiencies that compound invisibly. From service sprawl to missing metrics, these friction points destroy 20-30% of enterprise value. Understanding and fixing them transforms hidden drags into competitive advantages.
Your P&L Looks Fine—But the Field Is Bleeding Margin
Your financials might look strong—but margin erosion starts in the field. Learn how to track job-level profitability, control operational complexity, and protect enterprise value.