Insights & Analysis

The Grey Brief

Institutional perspective on origination, founder psychology, and strategic transitions.

Deal Sourcing Shivam Shirolawala Deal Sourcing Shivam Shirolawala

The 150,000 Company Problem

Most private equity CRMs are built to store companies, not to decide which ones matter. As databases scale, structure decays. What begins as thesis-driven coverage turns into undifferentiated accumulation, forcing BD teams to rely on sorting and filtering to answer a question the data was never built to answer: who should we call next.

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