The Grey Brief

Insights to help business owners scale smarter, plan better, and navigate strategic transitions.

Exit Planning Shivam Shirolawala Exit Planning Shivam Shirolawala

Exit Preparation Timeline: Building Enterprise Value Before Going to Market

The gap between running well and selling well costs founders millions. While strong operations create confidence, sophisticated buyers evaluate transferability through systematic preparation spanning years, not months. Understanding the 36-24-12 month preparation timeline transforms good businesses into premium acquisitions before ever going to market.

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Exit Planning Shivam Shirolawala Exit Planning Shivam Shirolawala

How Institutional Buyers Quantify and Price Founder Dependency

While founders focus on financial metrics, buyers obsess over a different question: what happens when you leave? Sophisticated acquirers build models that translate founder dependency into specific valuation discounts, often 20-30% of enterprise value. Understanding how buyers quantify this risk—and systematically eliminating it—separates premium exits from discounted sales.

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